Everybody who runs a website should concern about the security of their users.
Despite other measures, the installation of a security certificate, to provide encrypted communication between users and servers, is a must have. Without this all the information runs open through the net and may be intercepted by anyone with minimal tech skills.
So no one can argue about certificate prices to avoid provide security and privacy in user to servers communication.
We encourage this initiative and reinforce the importance of secure data encryption everywhere.
Our clients have this benefit in the same way Let's Encrypt offers it. For Free.